![]() ![]() ![]() Hosting the event at the GBAC STAR-accredited OCCC ensured a clean, safe, and healthy environment, and Visit Orlando and OCCC worked with Surf Expo to produce a video (see below) so that participants would know what to expect at Surf Expo.īut there were still health and safety costs absorbed by the show producer, including hand sanitizer, masks, temperature checks, security, monitors, signage, extra cleaning, and staffing. Surf Expo producers absorbed some health and safety costs, including temperature checks at the Orange County Convention Center in Orlando. Here are highlights of the SISO-UFI case study. A recent case study produced by SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, “Riding the Wave: Surf Expo Shifts to Serve Market Needs,” outlined the challenges faced by Emerald in producing the event as well as how the event was received by attendees and exhibitors. ![]() While that scale represented less than half of pre-COVID levels, Surf Expo’s show producer, Emerald, said it clearly demonstrated a market need in this sector. The show floor was 100,000 net square feet. in 2021 - opened at Orlando’s Orange County Convention Center (OCCC) in early January, it was more of a deep dive than a dip into in-person events during the pandemic. When Surf Expo - the first major B2B trade show in the U.S. SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. ![]()
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